HP Helps Braham & Murray Build Its 'GOOD' Brand with Digitally Printed Labels

Baker Self Adhesive Label supplies short-run labels for innovative food producer

LONDON, England, 03 June 2009 - HP today announced that digital labels printed by Baker Self Adhesive Label, of London, enabled Braham & Murray to meet its quality aspirations and marketing deadline for the launch of its new range of GOOD products made with hemp oil.

Braham & Murray is a small company that has developed a range of products based on hemp oil and grown on its Collabear Farm in North Devon. Henry Braham and Glynis Murray are not typical food industry entrepreneurs, but active workers in the film industry. The pair bought their farm in 1996 and began experimenting with "the forgotten super crop" - hemp.

According to Braham & Murray managing director, Aymeric Denoeud, it took about five years to get the products the way they wanted them and then the branding process began to take shape.

"The products had been available in shops before, but the whole range of oil, salad dressing and mayonnaise were displayed together which gave them an effective shelf presence," said Denoeud. "In December 2008, we received an order from a major high-end supermarket and knew that the products would have to stand out on their own among well-known established brands. There was also a considerable time pressure to finalise new branding and make the delivery."

Since Henry Braham and Glynis Murray are from an industry where image is exceptionally important - filming advertisements as well as feature films - they were exacting about the image their products would have, down to choosing specific a PANTONEĀ® Colour.

"Our run lengths meant that conventional label printers either weren't interested, or were too expensive," said Denoeud. "

With the delivery deadline fast approaching, the team investigated several printers offering digital label printing, but they weren't happy with the results. The special PANTONEĀ® green was causing problems.

At this stage, Denoeud, who had worked for an HP business unit in Grenoble, remembered that HP had a division that manufactured digital presses and called HP UK to see if it could help.

"HP put us in touch with Baker Self Adhesive Label, which is located not far from our London office," said Denoeud.

"This is the perfect type of job for printing digitally on an HP Indigo press ws4500," said Martin Bay, general manager, Baker Self Adhesive Label. "The only challenge was matching the green, which could not be made from CMYK. We therefore converted one of our Indigo presses to have the HP Green ink installed and were able to match the required green colour immediately. The Braham & Murray team was on site when we finalised the labels."

The job comprised short-run lengths and multiple texts and labels for GOOD Oil, GOOD Dressing, and GOOD Mayonnaise and was printed on self-adhesive semi-gloss paper.

Braham & Murray's "GOOD" brand products are also being exported to the US, France and other European countries, and the HP Indigo press's variable data printing capabilities can easily handle language and other necessary text changes, including sell-by dates and bar codes to meet the company's export requirements.

"We were able to meet our deadlines with the look we wanted," Denoeud concluded. "For a small company trying to establish its brands, digital printing is an ideal solution for colour, quality, turnaround speed and cost."