HP Enables Print Service Providers to Reduce Costs, Increase Efficiencies with HP SmartStream Director

BARCELONA, Spain, 11 June 2009 - HP today announced the availability of HP SmartStream Director, enhancing its dynamic HP SmartStream Solutions Portfolio of digital workflow solutions for print service providers.

Powered by the Press-sense iWay™ version 5.0 platform, HP SmartStream Director provides small to large businesses with an integrated and open workflow solution that can automate, manage, customise and optimise business and production processes from job creation through fulfillment, including online job submission, placement of variable data and integration with partner solutions.

"The printing industry is constantly evolving, and HP is providing the solutions to address the growing need for instant information and personalised communications and marketing programmes," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. "HP Indigo's leadership in digital colour production printing is based on our customers' ability to provide value in print and to grow their businesses. With HP SmartStream Director, print service providers can produce more jobs more efficiently through and streamlined and optimised workflow management, from creation through fulfillment."

Available immediately worldwide after extensive beta testing, HP SmartStream Director provides a customisable set of tools to meet both print buyer and print provider needs in various market segments, including general commercial printing, direct marketing and print publications.

HP SmartStream Director integrates a wide variety of Press-sense applications and technology as well as HP tools and solutions. Key features, components and benefits to HP SmartStream Director include:

  • An integrated production framework for managing jobs from online submission through print to fulfillment, based on Press-sense's iWay 5.0.
  • Enhanced efficiency of production environments for print service providers through tight integrations with HP SmartStream portfolio components.
  • A built-in, high-performance variable data printing package that handles workflows from creation to fulfillment based on HP SmartStream Designer.
  • A broader range of production applications based on embedded integrations into optional HP SmartStream and partner components.

Initially developed to support HP Indigo presses, HP SmartStream Director will be expanded in the future to support other HP graphic arts digital printing technologies.