Aleithe Haftetiketten Installs HP Indigo press ws4500

BOEBLINGEN, Germany, 18 June 2009 - Aleithe Hftetiketten, of Wittenburg, has installed its first digital press, an HP Indigo press ws4500, to enable the production of short-run, fast turnaround labels. Established in 1992, the company employs more than fifty people and prints a wide variety of labels in short to medium run lengths using a full range of printing technologies: offset litho, flexo, screen, thermotransfer and now digital. The company can also to provide a range of enhancements including hot and cold foil stamping, embossing, and coating for scratch cards.

The addition of the HP Indigo press ws4500 capability means that the company can now provide cost-effective short-runs with variable data printing on a full range of self-adhesive substrates. Aletithe Haftetiketten serves a wide range of customers, printing labels for food and wine, pharmaceutical, technical, and cosmetics applications.

"Our customers have high expectations," said Bernd Aleithe, managing director, Aleithe Hftetiketten, "yet we see falling run lengths, frequent design changes, special colours and requests for personalisation, all of which can be printed by our new HP Indigo press ws4500, complementing our other presses and utilising our exiting finishing equipment."