Nova Gráfica Extends its Services with an HP Indigo press 3500

BARCELONA, Spain, 25 June 2009 - HP today announced that Nova Gráfica, of Ponta Delgada, Sao Miguel (Azores), Portugal, has installed an HP Indigo press 3500 to be able to offer offset quality short-run production services.

Since its establishment in 1982 as a letterpress business, Nova Gráfica has been in a continuous process of developing its services though the addition of new technologies. Today, the company employs more than forty people and has additional facilities at Madelena, Pico island. While 90 percent of its business comes from leading companies in the Azores, increasingly it is carrying out work - a growing amount of it digital - for customers on the mainland, partly because the company is carbon neutral.

"Our business philosophy has always been to deliver customer satisfaction, create a leading position for ourselves in the market and treat our employees and partners well," said José Ernesto Resendes, owner and general manager, Nova Gráfica. "The addition of an HP Indigo press 3500 was a logical step for us and complements our comprehensive offset litho equipment."

Now the largest print service provider in the Azores, Nova Gráfica has full digital prepress, CTP, conventional printing and finishing capabilities, and following the acquisition of a publishing company in 2007, now prints books, magazines and newspapers as well as a full range of commercial products.

Quality has always been important for Nova Gráfica and it has achieved ISO certifications for quality management, environmental responsibility and colour management. It has also developed a strong management structure based on education and training.

"We chose an HP Indigo press because we liked the whole package that HP offered," said Resendes. "We studied what was available and found that HP was the manufacturer with the most developed technology. We liked the fact that it used liquid ink rather than dry toner, and it fit our job characteristics; we can mix digital and conventionally printed work in the same job.

"Another key issue for us is the service. We're on an island, 1600km away from the technicians. We need to know that assistance times will be acceptable and that consumables will arrive in a timely fashion. I am happy to say that this has been more than satisfactory."

According to Marcelo Akierman, market manager, HP Indigo Iberia, Nova Gráfica demonstrates the versatility of digital printing.

"Investing in digital presses in locations such as the Azores is not something that many printers would not consider," said Akierrman. "Nova Gráfica has shown that the needs of modern customers for short-runs, fast turnarounds and variable data printing are not restricted to population centres, and that becoming a successful digital print service provider is possible in unexpected places."