Printworks-Mediatech brings environmentally responsible printing to the United Arab Emirates

"Green Works®" initiative promotes printing with the environment in mind

BARCELONA, Spain, 24 September 2009 – HP today announced that Printworks-Mediatech has purchased the first HP Designjet L65500 Printer in the United Arab Emirates (UAE) to move into new markets and reduce the impact of printing on the environment.

Established in 2007, Printworks-Mediatech is the result of a joint venture between Mediatech, one of the foremost prepress companies based in Dubai, and Printworks, a leading digital printing company in Lebanon, specialising in indoor and outdoor solutions as well as flag and textile printing. This joint venture enables the two companies to unite their prepress, indoor and outdoor printing know-how and support the printing market in UAE.

Printworks-Mediatech produces posters, large format banners, backlit signs and building wraps, as well as vehicle and fleet graphics for advertising agencies, media houses, event companies, shopping malls and luxury brands.

 “When we saw the HP Designjet L65500 Printer at the Sign & Graphics show in Dubai, we were really enthusiastic about it and decided to buy it immediately through our HP reseller in Middle East, Jacky's based in UAE,” said Karim Saad, managing director, Printworks-Mediatech. “In the current situation where everybody wants to print any job at any price, this large format printer is a great opportunity to differentiate ourselves from the competition, increase our production capacity and achieve high-quality in a growing market for green solutions.”

With the HP Designjet L65500 Printer, Printworks-Mediatech will be able to expand its business by offering environmentally responsible printing and meet customers’ requirements. The printer has brought Printworks-Mediatech new customers that operate in areas they couldn’t target before, like restaurants, food courts, hotels or schools where odour is a concern.

“We are currently working on a project for one of the biggest broadcast companies in the Middle East, which could not be printed on any other printer than the HP Designjet L65500 Printer. We’re branding the inside of elevators including the three sides and the internal doors, as well as the safety doors on six different levels. But elevators are very tiny places, so I’ll let you imagine the potential odour in a 3.8 m3 space with 16m² of solvent prints, which is a problem that the we were able to eliminate with the new printer,” explained Saad. “Thanks to the HP Designjet L65500 Printer, the project was awarded to our company and the customer will benefit from the indoor quality printing and water-based odourless prints while ensuring vibrant colours.”

Innovative, new water-based HP Latex Inks provide many of the benefits of solvent-ink technology without imposing the typical environmental, health and safety considerations. Odorless prints1 produced with HP Latex Inks emit extremely low levels of VOCs (volatile organic compounds).

There is no special ventilation required to meet occupational exposure limits and there are no requirements for air discharge permitting2, facilitating an improved printing environment. In compliance with a number of industry-leading certifications including Nordic Swan and the EU Ecolabel for Printed Matter, HP Latex Inks do not produce ozone emissions during printing and contain no HAPs (hazardous air pollutants).3

Printworks-Mediatech is currently working on an entire recycling process, from the printing to the media. The company has decided to work only with original HP supplies and it is looking to recycle its used substrates.

“Many customers still believe that green printing is a luxury they can’t afford. As a printing company, it is our role to educate them with a strong and positive message. The high quality, the colour consistency and the great productivity that the HP Designjet L65500 Printer delivers will help people to change their mind about environmentally responsible printing,” concluded Saad.

To maintain high print standards, Printworks-Mediatech has also followed a programme of investment including two HP Scitex XL1500 Printers, an HP Designjet 10000s Printer, an HP Designjet 9000 Printer, three HP Designjet Z6100 Printers and three HP Designjet 5500 Printers.