Carmel Containers Expands Its Solutions with New High Productivity HP Scitex FB7500 Printer

Company plans to penetrate new markets and increase its sales by 50 percent

NETANYA, Israel, 06 October 2009 – HP today announced that Carmel Container Systems Ltd, of Caesarea, Israel, has purchased a new HP Scitex FB7500 Printer, complementing its existing HP Scitex FB6700 Printer.

Carmel Container Systems, a public company, is Israel's largest designer and manufacturer of paper-based packaging solutions for the agricultural, food and beverage, and industrial sectors for local and export markets. With an annual turnover of some $100 million, Carmel is one of Israel's top 100 industrial firms. The company attributes the highest importance to embracing new technology in order to continuously extend its capabilities and maintain its leadership position.

Doron Kempler, general manager, said, “HP technology provides us with new options. We thought that the speed, the high print quality and the broad range of substrates that the printer offers would most effectively support our goal to expand. Combining these with our original corrugated packaging solutions has allowed us to branch out into new areas and to compete in market segments that are significantly more profitable.”

The HP Scitex FB7500 Printer is designed for screen printers and provides users the highest productivity digital flatbed printer in its price class, with the ability to produce 105 (1.2 x 2.4m) sheets or 95 full beds (3.6m x 1.6m) per hour. The machine uses a six-colour process to maximise print-quality and enhance applications that span POP displays, signage, exhibition graphics, backlit displays, bus shelters, posters and more.

Although only recently installed, Carmel’s new printer is already hard at work enabling the company to provide digitally printed jobs they were previously unable to execute. A typical example, and one of their first projects, is a 100-piece short run printed on a double layered (EF-flute) corrugated cardboard for the Israel branch of a leading global healthcare products manufacturer.

Yoram Pirani, Carmel Caesarea’s operations manager, described the company’s plans, “We intend to enter into the plastic substrates market as well as to produce short run orders for our current customers. HP technology enables both and will allow us to meet our goal to increase our sales by 50 percent.” Pirani continued, “We are the leaders in the field of printing on rigid substrates and intend to maintain our market position. We look forward to seeing how HP technology might continue to help us to do so in the future.”