31st March 2010 

Hearst Magazines and the National Magazine Company today announced that 5 fifteen Ltd., based in London, will provide print and digital advertising, database administration, and billing services to the two companies through its ad DEPOT integrated solution software.

Browser-based with a service-oriented architecture, ad DEPOT helps to maximize advertising revenues by leveraging an integrated advertising sales process across an entire range of publications. ad DEPOT facilitates ad booking, placing, chasing, and general contact management from a single, integrated solution. Taking advantage of the latest technologies, ad DEPOT works natively across multiple time zones, allowing sales teams to share detailed information without the need for 3rd party deployment technologies.

"With our broad range of titles, both in print and online, we need a system and a company that can provide us with the flexibility to support all of our current and future advertising requirements," said John P. Loughlin, executive vice president, General Manager, Hearst Magazines. "ad DEPOT meets our requirements for serving our fashion, home and lifestyle communities throughout the advertising lifecycle. We were impressed with 5 fifteen's personal, professional service and commitment to deliver."

"ad DEPOT will provide NatMag with an integrated approach to contact and lead management, proposal and order processing, across multiple media," said Simon Horne, General Manager, National Magazine Company. "It will also replace disparate legacy systems and provide anytime and anywhere access for sales staff to customer data, helping us to respond to our advertisers more efficiently. We look forward to working with 5 fifteen over the coming months to implement ad DEPOT and are pleased to be doing this in a collaborative effort with our colleagues at Hearst Magazines."

Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).

Through its digital media unit, Hearst Magazines operates 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com.

National Magazine Company Ltd.
The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910. The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world's best publishers as follows: NatMag Rodale: A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing. COMAG: A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.
NatMag publishes 21 consumer titles in the UK: Best, Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, Reveal, Real People, SHE, You & Your Wedding, and Zest. The group publishes three magazines, Men's Health, Triathlete's World and Runner's World, through NatMag Rodale. NatMag also publishes a number of websites for the magazines, including handbag.com and www.netdoctor.co.uk, the UK's leading consumer health site.

5 fifteen Ltd
5 fifteen, a Microsoft® Gold Certified Partner, provides consulting services and software products designed for newspaper and magazine publishers' advertising, circulation, and new media applications. 5 fifteen works with more than 100 publishing operations worldwide, including IPC Media, Elsevier-Science, Reed Business Information and Macmillan Publishers Ltd. For more information, 5 fifteen can be contacted at www.5fifteen.com and www.addepot.co.uk


Note to Editors:
5 fifteen managing director, Rod Fenwick, will be pleased to expand on the details of this significant contract to supply 600 seats of ad DEPOT for use both by Hearst Magazines in New York City and The National Magazine Company in London. This is the first time that a browser-based advertising management solution from a single vendor will be installed across the two companies. In moving away from legacy client/server systems, it will provide new workflow efficiencies and cost reduction for both online and print ad formats. The contract also calls for substantial enhancements to the core ad DEPOT product. Please contact Rod Fenwick direct or via Bespoke using the contact details provided below:

Paul Luthringer, Hearst Corporation, +1 212-649-2540, pluthringer@hearst.com
Jane Wynyard, National Magazine Company, +44 (0) 0207 439 5211, jane.wynyard@natmags.co.uk  
Rod Fenwick, 5 fifteen Ltd., +44 (0) 1753 440515, rod.fenwick@5fifteen.com

Issued on behalf of 5 fifteen Ltd by The Bespoke Agency.
Ray Goodacre on tel: +44 (0) 1737 215200, e-mail: ray@bespoke.co.uk
Fiona Rasburn on tel: +44 (0) 1737 215200, e-mail: fiona@bespoke.co.uk