HP seeks new partners in Norway for sales of Designjet products

New HP partners to profit from Designjet solutions that fit market needs

BARCELONA, Spain, 12 May 2010 - HP today announced its call for partners in Norway for the sale of products within its HP Designjet portfolio, including the successful HP Designjet L25500 printer utilising Latex inks, ideal for signage and POP and POS applications, the Designjet Z series range for ultra high quality photographic applications, and the Designjet T-Series for CAD and AEC applications.

In recognition of the market potential for HP products in Norway, HP is looking for high quality strategic partners that can utilise the strength, flexibility, environmental credentials and range of customer benefits represented by the HP Designjet portfolio, to further increase HP's market share in Scandinavia.

Ralf Trachte, Business Manager Norway, Large Format Printing, Imaging & Printing Group, HP comments: "We are very excited about working with additional partners in Norway. Specifically for the large format market, our Latex technology delivered by the HP Designjet L25500 Printer Series, presents the opportunity to deliver what customers have been asking for in this country - a versatile, cost-effective alternative to eco-solvent-based printing solutions for the production of a wider range of indoor and outdoor large-format applications. In addition, this technology also enables them to do this, while reducing the impact of printing on the environment - ideal for the Norwegian market."

For low volume indoor and outdoor large format applications - HP Designjet L Series Printers

With the HP Designjet L25500 Printer Series, users can increase business opportunities with a printer series that delivers unrivaled versatility with a broad outdoor/indoor application reach. Using the Designjet L25500 users can also produce outdoor signage with durability comparable to eco-solvent inks. They can also achieve high-quality results that meet clients' branding requirements for all indoor signage applications, from exhibition graphics to interior decorations. What's more, users can produce vehicle wraps with HP Latex Inks that outperform eco-solvent inks.

For GIS and AEC Professionals - HP Designjet T Series Printers

Specifically designed to meet the needs of GIS and AEC professionals, the HP Designjet T Series portfolio includes the HP Designjet T1200, the T1120 Series, the T1120 MFP Series, the T770 Series and the T620 Series. These systems are ideal for high volume large-format printing of colour and black-and-white line drawings, maps, presentations, renders, and photo-realistic images.

The Designjet T1200 is a fast, 44-in (1118 mm) printing system that provides high user versatility. Two rolls and two A1/D-sized prints per minute enable high productivity. Two blacks and a grey HP Vivera ink and two HP media innovations enable the quality that clients demand.

For Photographers and Designers - HP Designjet Z Series Printers

The HP Designjet Z Series includes the Designjet Z2100, Z3200 and the Z6100 Printer Series. The newest of these is the Designjet Z3200 Printer Series, available in 24" and 44" models, designed for creative professionals looking to produce accurate gallery-quality black-and-white and colour prints easily, consistently, and cost-effectively.

Trachte concludes: "We believe that the opportunities the HP Designjet portfolio represents to Norwegian dealers and re-sellers, is significant. Offering competitive prices, print performance and quality and product reliability, we anticipate much market interest in our solutions, and look forward to talking with potential partners very soon."

Interested parties please contact Ralf Trachte directly for further information ralf.trachte@hp.com , or visit www.hp.com for additional product information.