RPI Drives Higher Productivity and Quality for Photo Applications with HP Indigo W7200 Press Purchase

Company purchases digital press at Ipex 2010 to address peak season demand for photo specialty items

BARELONA, Spain, 11 June 2010 - RPI Inc., one of North America's leading producers of photobooks and other photo-specialty products, is expanding its capacity with the purchase of an HP Indigo W7200 Digital Press that is specially adapted for the photo market.

RPI, based in Seattle, purchased the press last month at the Ipex trade show in the United Kingdom. The press is scheduled for delivery in July and will be installed with an in-line Hunkeler POPP6 finishing solution.

"It is only fitting that a photo-specialty leader like RPI should become one of the first companies in the U.S. to install the new photo-customised model of the HP Indigo W7200 Digital Press," said Jan Riecher, vice president and general manager, Graphics Solutions Business, Americas - HP. "The press's innovative colour technologies and high productivity make it an ideal solution for growing print volume in one of the most dynamic segments of the graphic arts industry."

Re-igniting growth in a hot photo-specialty market

Founded 31 years ago as a general commercial printing service provider, RPI reinvented itself in 2006 to concentrate on the emerging photo-specialty market. Since that shift, the company has consistently achieved double-digit growth offering automated manufacturing and fulfilment for the consumer make-on-demand printed products market including photobooks, invitations, calendars, stationery and business cards.

To fulfil orders globally from top-tier retailers, RPI currently uses 16 5000-series HP Indigo presses, as well as an HP Indigo WS6000 Digital Press that prints book covers and dust jackets. The new HP Indigo W7200 Digital Press will add the capacity RPI needs in the photo-specialty market's annual peak production season - a three-month period when companies like RPI run their equipment non-stop to meet December holiday demand for photobooks, photo greetings cards and other products.

"The speed and productivity of the HP Indigo W7200 Digital Press will make a great impact on our capacity and productivity," said Susan Jackson, vice president, operations, RPI. "It will enable efficient production of our 'quantity one' print on demand products, provide redundancy for our book cover production, and print several times faster than our smaller presses."

Maximising the quality and value of industry-leading HP Indigo imaging

Designed to meet large photo-specialty firms' production needs, the enhanced HP Indigo W7200 press prints 240 four-colour A4 pages per minute at volumes up to 7.5 million pages per month. It also includes new linked colour-management utilities on both of its print engines for more accurate, consistent photo prints.

At Ipex, HP showcased for the first time on the W7200 model six-colour photo imaging with light cyan and light magenta inks, a technique that offers photo-realistic quality with reduced granularity and smoother images and tone transitions. The photo-customised HP Indigo W7200 coming to RPI from Ipex also includes new, in-line lamination features.

Photo-specialty printing is the fastest-growing segment of the HP Indigo business. The product line has been recognised for its superior imaging and ability to meet stringent photo quality needs. For example, two Indigo press models earned top prizes for photo image quality in the 2010 Digital Imaging Marketing Association's Printer Shoot-Out Awards. Also in 2010, HP Indigo prints outperformed silver halide prints in thorough testing when HP Indigo became the first and only digital press technology to receive Wilhelm Imaging Research Display Permanence and Album/Dark Storage ratings.