5 fifteen seals alliance with MEI to distribute ad DEPOT in the Americas

Web-based ad DEPOT is re-branded, AdsUp, to complement MEI’s current line of publishing tools

An agreement has been signed by 5 fifteen, leading publishing solutions provider in the UK, giving MEI – Managing Editor Inc. – the rights to distribute web-based advertising booking system, ad DEPOT exclusively in the Americas under the new name of AdsUp.

MEI, an Adobe Systems portfolio company, will distribute, install, train and support users of AdsUp in North and South America.

AdsUp is an advertising booking system built to dramatically increase communication throughout the ad booking and production process while reducing the cost of ad order entry and improve efficiency. The SOA-built system adheres to emerging standards for advertising interchange and delivers comprehensive functionality, while ensuring that everyone in the enterprise has access to pertinent information. The latest technologies are used from industry suppliers such as Microsoft and Adobe, including Microsoft BizTalk Server and Microsoft Dynamics CRM to manage all the workflow integration.

“AdsUp is a natural extension of our robust line of production management tools,” said Dennis McGuire, CEO and president of MEI. “Its Web-based functionality makes it more customisable and technologically superior to any other order-entry system. With AdsUp and our flagship ad layout solutions, we offer publishers fully automated control of their entire advertising workflows.”

Rod Fenwick, managing director of 5 fifteen, added, “MEI employees, products and customer commitment are held in high regard in the publishing industry. I am delighted that MEI will be representing AdsUp in the Americas as it enables us to expand our sales and marketing activity in the US and South America. This alliance is a great opportunity to bring our industry solution to the next level.”

MEI will manage full implementation and support of the AdsUp product line through its existing and constantly expanding North and South American network of system integrators. In Europe, MEI is represented by a network of national distributors who will be selling the AdsUp software on a non-exclusive basis.

About MEI

Managing Editor Inc. is an industry leader in the development of quality, proven software solutions for the evolving publishing industry. The Page Director® Series of Advertising and Classified Layout Systems, K4 Publishing System, Integrated Production Suite (IPS), Wave2 self-serve advertising platform and IPS AdTrac deliver automated pagination and workflow solutions to newspaper and magazine publishers, as well as to other print and electronic publishing markets. MEI is a portfolio company of Adobe Systems Inc. (Nasdaq: ADBE), and has twice been named a laureate of the Computerworld Smithsonian Collections. Additional information regarding MEI’s products and services can be found on the company’s Web site at http://www.maned.com.