BH Barcode's digitally printed label helps increase customer sales by 30 percent

BARCELONA, Spain, 16 December 2010 - HP today announced that BH Barcode of Israel, is helping its customers to be more profitable with its range of high-quality, digitally printed labels produced on the HP Indigo press ws4500.

BH Barcode, a privately owned business with 30 employees, installed its HP Indigo press ws4500 roughly one year ago for the production of labels and barcodes with variable content. In September 2010, it was recognised for its premium quality products at the fourth annual HP Indigo Digital Labels and Packaging Awards Contest, where the company was awarded first prize in the 'Health and Beauty' category. The winning entry was a simple but innovative label design using HP ElectroInk White and a special bronze effect, completed on BH Barcode's in-house finishing system. The customer, for whom this label was produced, reported that sales of the product featuring the new label design increased by 30 percent.

"The HP Indigo press ws4500 and its HP ElectroInk liquid ink technology is the only colour process in digital printing that, in my opinion, exceeds the quality and colour range of offset," said Yaniv Harari, manager, BH Barcode. "Out of the seven colours available, I use mostly PANTONEĀ® Emulation grey, orange and a lot of white, but having this range of colours enables me to offer my customers superior designs and meet their brands' colour requirements with consistently accurate print."

The company produces labels for businesses within the plastics, medical, textile, shipping, wine and cosmetics industries and considers the key to meeting the requirements of this wide ranging customer base is to offer the latest innovations in label printing.

"The future is innovation. Variable data printing capabilities are very important for the industries we work in, but digital technology also enables us to offer our customers cost-effective, short-runs for highly profitable solutions.

"In addition, the speed of our HP Indigo ws4500 and the quick set up time were key reasons why we purchased this press. It helps us to achieve fast turnarounds, which is important for a company who is running a 24/7 shift, and I can show my customers immediate results without making unnecessary orders or doing print tests beforehand," concluded Yaniv Harari.