Exposize to Install The Netherlands' First HP Scitex LX800 Printer

Increased versatility will enable company to expand with extended applications offering

BARCELONA, Spain, 06 January 2011 - HP today announced that Exposize has purchased The Netherlands' first HP Scitex LX800 Printer with the aim of driving business growth via its high application and multi-substrate capability.

Serving customers mainly from the retail industry Exposize has become a one-stop-shop, for all types of printing projects and offers users a range of services including creative design, in-house finishing, assembly and installation. The company's  development is built around Exposize's strategy of providing diverse services and investing in adaptable equipment to accommodate its customers' ever-increasing requirement for flexible, high-quality digital print.

In order to enable its customers to choose from a wide range of applications and to select the best solution for their needs, Exposize currently prints on an extensive variety of over 60 substrates. The company will transfer orders for indoor signage to production on the 1200dpi, 3.2m wide LX800 printer, once it has been installed. 

"Maintaining versatility is key to the way our company operates so it was vital that any new equipment that we invested in was able to uphold this objective," said Eric Verkerk, director, Exposize. "One of the biggest attractions of the LX800 is its high flexibility, which will enable us to produce the quality our customers want on a large variety of substrates including banners, self-adhesive materials, polyester fabrics, paper and specialty media."

Exposize's six-colour HP Scitex LX800 Printer uses water-based HP Latex Inks that offer performance comparable to eco-solvent and low-solvent inks,(1) but do not require special ventilation equipment(2) and contain no Hazardous Air Pollutants (HAPs) for odourless prints(3), ideal for producing applications where odour may be a concern.

"Retailers are increasingly looking for greener solutions for their printing requirements, with no drop in print-quality or increase in price," said Verkerk. "We decided to invest in an HP Scitex LX800 Printer after spotting a gap in our portfolio of production devices. We needed a printer that could attract customers who are environmentally conscious whilst maintaining the high-quality print needed for indoor applications or for items that would be viewed close up, at cost-effective prices. In our opinion, the LX800 fulfils all of these requirements and enables us to take the step towards offering our customers a service that helps reduce the impact on the environment."

In the near future, Exposize is planning to grow its business by offering its customers applications that are designed with the environment in mind, produced using recycled and recyclable PVC-free media printed on its HP Scitex LX800 Printer.

Exposize was formed in 2002 after two existing companies, Floor New Print and Vennep Prepart merged. The company currently employees 25 people across its two offices in Amsterdam and Eindhoven.

(1) HP image permanence and scratch, smudge, and water resistance estimates by HP Image Permanence Lab. Outdoor display permanence tested according to SAE J2527 using HP Latex, low-solvent, and eco-solvent inks on a range of media, including HP media; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. Scratch, smudge, and water resistance tested using HP Latex, low-solvent, and eco-solvent inks on a wide range of media, including HP media; water resistance is comparable when printed on water-resistant substrates. Laminated display permanence for Latex/low-solvent comparison using Neschen Solvoprint Performance Clear 80 laminate; for Latex/ eco-solvent comparison using GBC clear gloss 1.7 mil hot laminate. Results may vary based on specific media performance and scratch testing methodology. For more information, see www.hp.com/go/supplies/printpermanence.

(2) Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer-no specific HP recommendation is intended. Customers should consult state and local requirements and regulations.

(3) Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have an inherent odour.