The Digital Convergence Continues at FESPA Digital 2011

HP to demonstrate how sign and display printers can broaden their business base

BARCELONA, Spain, 24 March 2011 – HP today announced that it will be showing a wider than ever range of digital solutions for print service providers (PSPs) to expand their services at FESPA Digital 2011, 24 – 27 May 2011, at Hamburg Messe and Conference Centre, Germany.

Sign and display PSPs will have the opportunity to see HP's industry-leading line of wide and super-wide format printing solutions comprising roll-to-roll, hybrid and flatbed printers for low- or high-volume printing, as well as UV-curable, aqueous or HP Latex Inks and an extensive media selection. These combine to give PSPs the means to extend their service offering and increase revenues. Showcasing key elements from the industry’s broadest portfolio on its stand, Hall A4, Stand C40/C41, HP Scitex and HP Designjet printers will demonstrate the benefits of production that make them attractive replacements for solvent inks as well as meeting the requirements of international brand managers, agencies and print buyers.

HP’s solutions line-up will include an expanded range of HP Latex technologies which build upon the performance benefits delivered by the popular HP Scitex LX800 Printer, as well as the highly-productive HP Scitex FB7500 and HP Scitex TJ8600 Printers; the versatile HP Scitex FB700 Printer, and the established HP Scitex 5m UV Printer. Also part of the HP showcase, will be the HP Designjet Z6200 Photo Printer and the full portfolio of aftermarket solutions that support HP customers in their growth. In addition, visitors will have the chance to see live Print Care demonstrations, HP MediaFinder, Mediawide and many other HP solutions to help wide format PSPs.

For the first time at FESPA Digital, an HP Indigo press, an HP Indigo 7500 Digital Press, will be on show. Normally associated with high-quality commercial work, the press will also be printing applications reflecting a synergy with the agencies and brands that are sign and display PSPs customers.

“The migration of conventional jobs to digital is happening across all sectors of the graphic arts and the ability to use digital data across the application range is blurring the boundaries,” said Ronen Zioni, marketing director, Graphic Solutions Business, EMEA, HP. “FESPA Digital presents a outstanding opportunity for screen and display PSPs and their customers to see what is possible today and get a glimpse of what may be possible in the near future. HP is proud to continue its corporate sponsorship of FESPA Digital in recognition of its contribution to the European wide format community.”

Engines of Growth

Products printed on flexible and rigid materials by HP Scitex and Designjet printers will be presented in a simulated environment in the ”Board Café,” a coffee shop/retail outlet, where a wide variety of digitally printed displays and furnishings will be featured. This environment will demonstrate the range of applications that PSPs can produce to become one-stop shops offering indoor and outdoor applications. It also illustrates the “More and Wider” theme that fosters the expansion of services made possible with HP solutions.

During the show, visitors will be able to discover how to take advantage of the power of these technologies and leverage the benefits for their own business growth. Expert staff will be available to demonstrate how HP technologies and solutions can help achieve profitable growth by fulfilling the current and future application demands of customers. HP is also running a Vespa contest where contesters can win a latex printed wrapped Vespa scooter.