Add a new level of user experience to luxury packaging with Leo Luxe at Packaging Innovations Amsterdam

19 November 2013 - Leo Luxe will be highlighting its new ecological packaging and folding rigid box range at Packaging Innovations Amsterdam (Taets Art and Event Park, Zaandam, Netherlands), 27-28 November 2013, Stand B109. This extended Leo Luxe portfolio offers innovative, creative and sustainable opportunities for the luxury packaging industry that elevate both brand and products to new sensory, visual, and interactive experiences for the consumer.

Leo Luxe's ecological packaging combines the benefits of creative packaging design with eco-friendly materials and production methods. It delivers a high end look and feel of luxury using only sustainable paper products and finishing techniques, enabling the environmentally-conscious brand to reap the benefits of high-quality, innovative packaging. Demonstrating the company's commitment to its eco-friendly solutions, Leo Luxe has been awarded accreditations from associations such as, The Forest Stewardship Council (FSC) and The International Waterless Printing Association (IWPA).

Jan Van Gijsel, Leo Luxe Europe, says, "At Leo Luxe we seek out the latest technologies and eco-friendly materials to support our environmentally-conscious customers as we recognise the need for brands to use sustainable suppliers whilst presenting its products in an eye-catching way. We invite you to see and feel the newest materials and latest designs at Packaging Innovations, and find out how Leo Luxe can package luxury for you and your products."

The Leo Luxe folding rigid box portfolio will also be on display. Designed for versatility, the flat pack range has been created in response for a packaging solution that minimises shipping costs and space at retail, but sets up as a high quality customised rigid box that maximises brand messaging. Optional packaging features include the ability to add die-cut windows to showcase the products inside and the addition of secondary printing and finishing processes that create spectacular looks at retail.

Leo Luxe has developed over 50 processes that create stunning effects on a variety of media, such as glittering, flocking and foil-blocking. In addition, textures, creative shapes, stunning colour and creative typography add impact at retail. For example, a combination of techniques and processes can transform paper to look and feel like other materials such as brushed metal, the skin of an orange, and leather.

Also on display will be advanced ‘smart' packaging , designed using Leo Luxe's Haptic Magic technology, which incorporates sounds and lights that are triggered when packaging is touched or opened, adding value, distinguishing the brand and enhancing the customer's user experience.

Leo Luxe is a total solution packaging provider, from concept through to consumer, offering complete supply chain management. It delivers an end-to-end service, supporting individual client needs from designing the packaging concept, throughout the manufacturing line and after the packaging has left production.

Notes to editors
 
The Forest Stewardship Council (FSC)
The FSC is an international, non-governmental organisation dedicated to promoting responsible management of the world's forests.
FSC's "tick tree" logo is used on product labels to indicate whether products are certified under the FSC system. When you see the FSC logo on a label you can buy timber and other wood products, such as paper, with the confidence that you are not contributing to the destruction of the world's forests.
http://www.fsc-uk.org/
 
The International Waterless Printing Association (IWPA)
The IWPA is a nonprofit membership organization, is committed to promoting and communicating the benefits and advantages of waterless printing to printers and their suppliers-and, perhaps most importantly, to the print-buying community at large.
Waterless printing provides significant benefits compared to conventional offset printing. Improved print quality, color stability and productivity, as well as considerable environmental benefits, are just a few advantages made possible by waterless printing.
http://www.waterless.org/