5 fifteen celebrates one year of ad DEPOT with customer event at The Imagination Gallery, London

Publishing solutions provider, 5 fifteen Ltd, celebrated developments in its web-based advertising booking system, ad DEPOT, at a customer event, held at The Imagination Gallery, London, 5 June 2007.

The software, launched last year, is now enhanced with Microsoft Dynamics CRM to enable the seamless exchange of information between systems. This CRM solution provides the tools and capabilities needed to create and easily maintain a clear picture of customers and their Ad workflows, from first contact through to purchase and post-sales.

Commenting on the latest ad DEPOT’s development, managing director, 5 fifteen, Rod Fenwick, said, ‘As customer needs change so quickly, we built an advertising booking system from the outset that can not only evolve, but also embrace latest technologies. The enhancements to ad DEPOT are testament to the commitment we have made in delivering this advance level of flexibility to our customers.’

The latest technologies integrated into ad DEPOT were explained by representatives from Microsoft, Wave2 and 5 fifteen, highlighting the latest advancements in online data management and business processes applied to total advertising management.

ad DEPOT is a browser-based, Service Oriented Architecture (SOA) compliant solution adhering to emerging standards for advertising interchange. The software was developed over three years to guarantee comprehensive functionality and optimum efficiency.

ad DEPOT is designed entirely in.NET and Java with no proprietary legacy application underneath. The system consists of a number of inter-connected components including solutions for real-time sales visualisation, automatic make-up of classified and display advertising and financial management.

‘ad DEPOT ensures that everyone in an organisation is on the same page – sales reps, account managers, production staff and financial managers all have immediate access to pertinent information to enable them to deliver a more efficient service to advertisers,’ commented Howard Robson, product manager, 5 fifteen.