Bespoke expands global reach

Forms strategic partnership with BiZPRO in China

Bespoke has struck a strategic partnership with BiZPRO Consulting in China, a company with similar focus on the Graphic Arts industry and comparable full-service marketing communications capabilities.

The partnership, which is exclusive on both sides, has two objectives:

First, Bespoke clients will benefit from enhanced contact with a burgeoning Chinese market, and the extra market intelligence provided by BiZPRO that will ensure more effective on-the-ground campaigns and event implementation.

Secondly, the partnership will help Chinese companies to expand into international markets as well as participate in European and US events such as drupa, IPEX and Print.

Commenting on the move, Dave Chandler, managing director of Bespoke, said, “We have been working with BiZPRO on an informal basis for some time. Combined efforts at two back-to-back Chinese printing exhibitions confirmed that both companies have a similar drive to deliver the innovation, creativity and performance that helps our clients stand out from the crowd.”

BiZPRO was established three years ago and works closely with the Chinese market, having domestic and international clients in its portfolio including the country’s key printing associations. In addition to offering a range of marcoms services, BiZPRO specializes in technical translations and event support.

Bespoke is a leading agency in the Graphic Arts market, with 27 years experience and a highly international focus to its business.

Anna Wang, director of BiZPRO, said, “As one of the leaders in its field, Bespoke has a strong reputation, built on technical knowledge and the ability to execute campaigns internationally. Using Bespoke’s experience, we hope to build on our own current success to grow and develop. We look forward to a long and fruitful relationship.

In addition to the enhanced service offered to its clients by the partnership, Bespoke will also provide industry-literate translations to any English-speaking company that wishes to do business in China.